Relevance of emotioncy in dubbing preference: A quantitative inquiry


  • Masood Khoshsaligheh Ferdowsi University of Mashhad
  • Reza Pishghadam Ferdowsi University of Mashhad
  • Simindokht Rahmani Shahid Beheshti University
  • Saeed Ameri Ferdowsi University of Mashhad


emotioncy, dubbing, reception, lexicon, audiovisual translation


The purpose of this research was to examine the relevance of emotioncy in Persian dubbing preference. Emotioncy deals with sense-induced emotions which can change individuals’ interpretation. Approximately two hundred Iranian native speakers of Persian were asked to participate in the study and complete two instruments after viewing five pairs of dubbed segments into Persian. After the originally-designed instruments, emotioncy and dubbing lexical preference scales, had been confirmed for their construct validity using Rasch analyses, structural equation modeling (SEM) was employed to examine the relationship between emotioncy and dubbing lexical preference on the part of the participants who viewed dubbed segments. The analyses revealed that the viewers in this study found a dubbed foreign audiovisual text which contains higher emotioncy lexical items more preferable. This quantitative study recommends supplementary qualitative studies as well as the replication of this design in other language combinations and other modalities of audiovisual translation to complement the findings of this research.